How to Choose the Right Printed Keyring for Your Brand

Customised keyrings have remained a consistent best-selling promotional item for years. They offer high levels of customisation and vary in price to suit a wide range of industries. A well-designed keyring will generate interest in your brand and be held on to after the event, ensuring ongoing exposure to your branding. With so many different types of keyrings available, it can be hard to choose a suitable option for your marketing needs. From custom-shaped plastic keyrings to bamboo keyrings and metal resin keyrings, the type of keyring you select should reflect your brand’s message and values. But also appeal to your audience’s needs and preferences. For example, a high-quality leather keyring would convey a sense of luxury and withstand everyday wear and tear, ensuring your brand remains visible for years.

Types Of Printed Keyrings

Plastic

Plastic keyrings are a cost-effective and versatile choice for giveaways at large events. While they may not be as durable as their metal counterparts, they make up for it with their excellent colour selection and printing options. They are easy to order in bulk for events, with the unit cost decreasing as the quantity goes up.

PVC Keyrings – Soft-feel keyrings can be moulded into any shape you choose, allowing you to create an entirely unique keyring to represent your brand.

Trolley Coin Keyrings – These practical keyrings are convenient for customers, providing them with a handy item to use every time they shop.

Metal

A smart choice for your marketing promotions, metal keyrings are known for their durability and professional finishes. Unlike plastic options, they can withstand daily wear and tear, making them a reliable choice for promoting your brand message. Metal keyrings are easy to customise to align with your brand identity using techniques such as engraving, embossing, and printing.

Torch Keyrings – Their functional use makes them more appealing and encourages recipients to use them regularly, keeping your brand in sight.

Bottle Opener Keyrings – Bottle openers are widely used at events, parties, concerts and festivals. They’re easy to carry inside your pocket or attached to keys, lanyards or bags.

Wooden

Wooden keyrings, especially those made from sustainable materials like bamboo, are ideal for showcasing your company’s commitment to sustainability. Their natural finish and texture offer a distinctive look that sets your promotional keyrings apart from standard plastic or metal options. Ideal for highlighting your business mission and values, especially if you’re looking to promote sustainable practices or local craftsmanship.

Bespoke Shape Keyrings – Bamboo keyrings can be easily shaped and engraved, allowing you to create unique designs that reflect your brand’s identity and message. This high level of customisation will resonate well with customers.

Tool Keyrings – The durability of wood makes it ideal for use with a variety of tools such as tape measures, bottle openers and spirit levels. Keyrings that your customers find useful will be seen as higher quality and create more favourable impressions of your brand.

Leather

Leather keyrings are perfect for evoking a sense of luxury and quality, helping to build a stronger emotional connection with your brand. These sturdy materials allow a variety of print methods to achieve the best look for your logo, including debossing, foil blocking, and full-colour printing. Despite their high-end appearance, leather keyrings are affordable when ordered in bulk.

Key Fobs – Available in various shapes, sizes and colours, allowing you to create a key fob keyring tailored entirely to your brand.

Loop Keyring – Comfortable to carry, its ergonomic shape provides a more secure grip and lets the recipient easily organise their keys.

Design Considerations

Logo Placement – Your logo should be prominently displayed on the keyring to enhance brand recognition. Consider placing it where it will be most visible when the keyring is in use. Depending on the specific keyring model, we may even be able to offer printing on both sides.

Clear Fonts – If you’re looking to have a message or slogan printed onto the keyrings, make sure to select a font that’s clear and easy to read. Avoid overly decorated fonts that can be difficult to read, especially in smaller print areas.

Colour Schemes – The colours used in your keyring design should align with your brand’s identity. Ensure that the product colour and design colours complement each other and resonate with your messaging.

Functionality and Usability

Choosing a keyring design with a functional use, such as a bottle opener or trolley coin, will make it a more desirable giveaway. When the recipient finds your keyring useful, they’ll be more likely to keep and use it, maximising your brand exposure. This frequent use keeps your brand visible and top of mind for recipients.

Eco-Friendly Options

With growing concern for the environment, promotional products made from sustainable materials are becoming increasingly popular. By choosing environmentally friendly keyrings, you’ll not only be contributing to a greener planet, but you will also reflect positively on your brand’s image and appeal. Our eco-friendly keyrings include recycled plastic and wooden options, which are just as durable and customisable as their counterparts.

Distribution Plan

Before placing your keyring order, you should consider how you plan to distribute them. If you’re attending an event such as a trade show or exhibition, look into how many people will be in attendance as a way to ensure you order a suitable quantity and don’t have any left over after the event. Include your keyrings in direct mail campaigns to make your other marketing materials more memorable. Leaflets are often quickly discarded, but your keyrings are functional items that will be held onto.

Order Your Custom Printed Keyrings With Everything Promo UK

Promotional products play a significant role in boosting your brand’s visibility and helping leave a lasting impression on your target audience. Whether it’s a bottle-opener keyring or a fidget keyring, they’ll all serve as powerful tools to boost your brand awareness. While many of our keyrings can be supplied on short lead times, we always recommend ordering far in advance to avoid unnecessary stress and to allow plenty of time for the design stage and delivery. For more information, contact us at 0116 3262040 or info@everythingpromo.com. Browse our full keyring range here.